The Butterfly Business
The couple saw a gap in the market for quality, affordable culinary education In 2012, Kelvin and Jarlyne Joel founded the Johannesburg Culinary and Pastry School with a dream of training young chefs. Now it’s the largest black owned school for chefs in South Africa, with 250 students. And their students are just as inspiring, writes Anna Trapido Kelvin and Jarlyne Joel are in the butterfly business. Well, sort of. At the Johannesburg Culinary and Pastry School JCPS they train and transform inexperienced, often economically disadvantaged, students into skilled and sought after fine dining chefs. The couple founded JCPS at Maboneng in 2012 with eight students and five stoves because they saw a gap in the market for quality, affordable culinary education. They offer internationally accredited, 12 and 24 month professional qualifications.
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