NEF’s investment in Ladina: weaving growth and empowerment into the fabric of local production
In a world where every strand of success counts, the National Empowerment Fund (NEF) is proud to invest in Ladina, a trailblazing 100% black female-owned business that is weaving a narrative of empowerment and local innovation.
From startup dreams to industry triumph
Founded in 2016 by Ms Mpho Dina Monare, Ladina began as an informal venture trading high-end Brazilian human hair products. By January 2017, Ms Monare officially registered the business, and within a year, Ladina secured contracts with major retailers, including Edgars. The company’s products were later introduced in other retail stores, Homechoice and Foschini. Today, Ladina is a prominent supplier of Brazilian human hair wigs and extensions, catering to a high-end market and establishing itself as a key player in the beauty industry.
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